1701 S. 55th Street. | Kansas City, KS 66106 | 913-287-1480

CONNECTING BRANDS

y COMUNIDADES

What drives Latino audiences to engage, interact,  and connect with brands today more than ever?  

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Our deep understanding of engagement at every level is what helps our team create opportunities for advertisers to connect with Latinos for a lifetime.

Best in Hispanic regional 

media partnerships

Reyes Media Group has a long history of success in creating the best strategy and channel providers for unique promotional opportunities.

SPANISH RADIO

KDTD 1340 AM “La Grande”

KYYS 1250 AM “La X”

KCZZ 1480 AM “ESPN Deportes”

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SPANISH DIGITAL 

Radio websites

Newspaper website

Paid web and social media channels.

SPANISH Print

Dos Mundos Newspaper

PRINT

Dos Mundos is Kansas City’s largest and most read Hispanic newspaper for the Spanish speaking community.  Over the 37 years of publishing, Dos Mundos has adapted to include a wide variety of content to educate and inform both communities in English and in Spanish.  This unique feature offers the widest reach of the Hispanic community - 75% - and it serves as one of the most trusted bridges between all the Kansas City communities.

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RADIO - KYYS, KDTD, KCZZ

Reyes Media consists of 3 Commercial stations, La X 1250 AM - KYYS with Classic Mexican Regional Hits, La Grande 1340 AM - KDTD Top 40 Mexican Regional mix and ESPN Deportes 1480 AM KCZZ with the best in 24/7 sports talk in Spanish.

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DIGITAL MEDIA

Each media outlet hosts a web site for their readers and listeners and each garners a respectable number of unique visitors to their sites.  We can develop in network or out of network ads to run on Google, Facebook, Instagram that leverage the language and culture to reach audiences

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SOCIAL MEDIA

Now with over 40,000 Fans and Friends and Followers on Facebook and Twitter, the mix of traditional and new media raises the bar for Hispanic outreach

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LIVE EVENT MARKETING

We can find the best locations and events to get your company seen in the community. Often this works as an “ice-breaker” and proves effective in initial branding.  We can custom build an event for you as well.

INTEGRATED MARKETING

Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media so that all work together as a unified force.

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                                            - Data and Marketing Association.

Reaching certain consumer groups can be challenging, Reyes Media offers a “turn key” option to deliver your brand and message through multiple channels to the Hispanic community. 

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We are committed to Reaching, Engaging and Delivering the Latino Consumer across all Devices and Channels

RADIO

Top rated formats with exclusive talent and programs to entertain and engage Spanish speaking audiences through spots, live calls, remotes and much more

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PRINT

Long trusted community weekly newspaper with local, national and international content that bridges the language gap and connects brands with audiences through ads, articles and inserts

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DIGITAL MEDIA

Online advertising that aligns with your brand and reaches audiences at many stages of the purchase cycle. Customized ads, videos, landing pages and social media channels focuses on delivering the best ROI.

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LIVE EVENTS

Festivals, Sports events, custom activities to activate your customers and engage them face to face.

Market Profile

KANSAS CITY METRO - Market 35

Kansas City, MO-KS Metro Area is home to a population of 2.1M people, from which 96.2% are citizens. 

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The ethnic composition of the population of Kansas City, MO-KS Metro Area is composed of 1.53M White residents or (72.8%), 256,756 Black residents or (12.2%)  189,168 Hispanic residents (8.88%),  57,284 Asian residents or (2.72%). 

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The most common foreign languages in Kansas City, MO-KS Metro Area are Spanish (108,590 speakers).

Race:

In 2016, there were 5.96 times more White residents (1.53M people) in Kansas City, MO-KS Metro Area than any other race or ethnicity. 

There were 256,756 Black and 189,189 Hispanic residents, the second and third most common racial or ethnic groups

Citizenship:

As of 2016, 96.2% of Kansas City, MO-KS Metro Area residents were US citizens, which is higher than the national average of 93%.

Income:

In 2016, the average household income for the metro was $61,385.  Over 50% of Hispanic households averaged $40,000 or more in annual income.

TOP 10 ZIP CODES

PRINT

OUR HISTORY

Manuel and Clara Reyes, publisher and editor respectively, established Dos Mundos, Kansas City’s leading bilingual news source in June 1981.

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READERSHIP TODAY

While many newspapers have been in decline, Dos Mundos continues to serve a community that values the credibility, integrity and local coverage that mainstream media has neglected. 

We are a network of local writers, photographers and distributors that see the loyalty first hand in the reception they receive and the number of issues that are purchased each week.    

CELEBRATING 38 YEARS!

Dos Mundos is now in it’s 38th year of informing the community and providing a weekly hyper local connection to the Hispanic Market in Kansas City. 

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Now more than ever we aim to be a credible source of news, events and business information to our readership.  

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Today, combined with our digital and social media products, Dos Mundos provides an excellent resource for the community and our partners.

Readership Info: 

Adults: 18 – 54 Years Old

First, Second and Third Generation  

Average Yearly Household Income $48,500

Female Bilingual readers

High Family Values

Extreme loyalty to publication

Key Zip codes: 66103, 66061, 66202, 66203, 64106, 66012, 66216, 66215, 64114, 64050

SPECIFICATIONS

Distribution Map

Printing: Web Offset

Trim Size: 11.5” by 22.5”

Live Area:10.5” by 21”

Line Screen: 85 dpi for BW and Color

Materials: PDF Press ready, JPG, Adobe Suite CS5. Other formats available upon request.

DOSMUNDOS.COM

Our website has become the community’s online resource for news and information.  

Web traffic has organically attracted 20K+ visitors per month and 70K page views.

All web ads are accepted under the general conditions of the general advertising agreement.

Web ads are organized in 2 groups, Homepage ads and Interior page ads. Ads must be submitted in 72 dpi as JPG, PNG or GIF file types. Flash ads and embedded HTML5 can also be submitted with 7 days advance notice for testing. Site take overs and video boxes are available as well.

WEEKLY RATE CARD

Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing.  Final rates are subject to availability and discounts are based on volume and partnership level.

EDITORIAL CALENDAR

Each year we plan our editorial around significant events to align with more readers. Deadlines are the Monday prior to publication.

#                DATE             ISSUE TOPIC

1

January 

3

Dia de Reyes Issue

2


10

Personal Finance Issue

3


17

Mentoring Issue

4


24

Scholarship Opportunity/College Education

5


31

Preparing Taxes/Life Planning Issue

6

February

7

Valentine's Day Issue

7


14

American Heart Month Issue

8


21

Mental Health Issue

9


28

Eating Disorder Issue

10

March

7

Women's Month Issue

11


14

College & University Issue

12


21

Medical Professionals Issue

13


28

Childcare Issue

14

April

4

Child Abuse Prevention Month Issue

15


11

Nutrition and Health Issue

16


18

Easter Issue

17


25

Graduation Issue

18

May

2

Cinco de Mayo Issue

19


9

Mother's Day Issue

20


16

Children Issue

21


23

Memorial Day Issue

22


30

Summer Recreation & Travel Issue

23

June

6

Dos Mundos Anniversary Issue

24


13

Father's Day Issue

25


20

Dos Mundos Anniversary Issue

26


27

Fourth of July Issue

27

July

4

Technology Issue

28


11

Teen Issue

29


18

College Preparation Issue

30


25

Back to School KS

31

August

1

Back to School MO

32


8

Separation/Divorce Issue

33


15

New Born & Toddlers Issue

34


22

Retirement Issue

35


29

Labor Day Issue

36

September

5

Suicide Prevention Issue

37


12

Hispanic Heritage Month Issue

38


19

Flu & Vaccinations Issue

39


26

Domestic Violence Awareness Issue

40

October

3

Breast Cancer Awareness Month Issue

41


10

Anti-Bullying Issue

42


17

Hispanic Heritage Month Issue

43


24

Halloween/Dia de los Muertos Issue

44


31

Arts Issue

45

November

7

Diabetes Awareness Month Issue

46


14

Community Leaders Issue

47


21

Substance Abuse Issue

48


28

Thanksgiving Issue

49

December

5

Dia de Guadalupe Issue

50


12

Posadas/Indoor Entertainment Issue

51


19

Christmas Issue

52


26

Year Review/New Years Resolutions

RADIO

KDTD La Grande 1340 AM 

“100% Mexicana” - The Best in Top 40 Mexican Regional Music

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This station format addresses the musical taste of the first and second generation individuals of Mexican origin in the United States. 

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This market segment has high growth. They have and a strong desire for the sound and feel of “back-home.”  

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This is the perfect demographic group to create long lasting product awareness and brand loyalty.

DEMOGRAPHIC INFO

COVERAGE MAP

Adults: 18 – 40 years old

Skews to male audience 

First and Second Generation 

Blue Collar Workers 

Household Income $52,000

Spanish Dominant

RATE CARD

Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing.  Final rates are subject to availability and discounts are based on volume and partnership level.

Listen LIVE

Each year we host radio-thons for St. Jude Children’s Hospital in Oct and Children’s Miracle Network in April

KDTD 1340AM:

KYYS 1250 is the OFFICIAL “CASA” of the Kansas City Royals Spanish Broadcasts!

Each year we host radio-thons for St. Jude Children’s Hospital in Oct and Children’s Miracle Network in April

Listen LIVE

KYYS 1250 AM:

COVERAGE MAP

KYYS La “X” 1250 am 

La SUPER Estación

25,000 Watts of Spanish Variety programming

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As the largest station of the Reyes Media Family, La “X 1250 am” offers the largest exposure in the midwest reaching a market of 250K+ radio listeners in Eastern Kansas and Western Missouri.

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 Programming includes “Classic Hits” musical programming with popular blocks such as  “Erazno y la Chokolata”  from 4p-9p or “El Tilichero”, Buy Sell and Trade LIVE show.

Adults: 28 – 60 Years Old

First and Second Generation 

Blue Collar Workers 

Household Income $53,000

Spanish Dominant

DEMOGRAPHIC INFO

RATE CARD

Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing.  Final rates are subject to availability and discounts are based on volume and partnership level.

KCZZ is the OFFICIAL Spanish Broadcast partner of Sporting KC covering all home and away games.

Listen LIVE

KCZZ 1480 AM:

DEMOGRAPHIC INFO

KCZZ 1480 ESPN Deportes 

Sports coverage and commentary like no other

Kansas City’s first Spanish language sports station dedicated to providing the widest variety of sports coverage and commentary to local Hispanic sports fans via radio, online and digital media assets.

 

Through dramatic and flavorful coverage of games, commentary on weekly events and passion like no other. KCZZ 1480 is now home to some of the biggest sports events and most followed programming 

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COVERAGE MAP

Adults: 18 – 54 Years Old.

First and Second Generation.  

Average Yearly Household Income $37,500

Spanish Dominant.

High Family Values.

Extreme loyalty to station

RATE CARD

Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing.  Final rates are subject to availability and discounts are based on volume and partnership level.

Digital Channels

Creating brand lift and engagement 

By combing a carefully planned broadcast or print campaign with a digital plan that complements the message and identity, we are able to maximize the number of impressions, activate leads and measure the effectiveness of our campaigns.

LIVE EVENTS

Grassroots outreach

Creating a live event for clients to interact with potential customers has proven to be very effective in building good will, activating customers and converting them to clients.   

Some events include:

    •    Remotes

    •    Festivals

    •    Concerts

    •    Career Fairs

Working with you to engage your brand with Latinos

and tapping into new growth opportunity.

Since our founders began their commitment to bridging cultures and communities in 1981, Dos Mundos and Reyes Media group are exciting about helping businesses and organizations grow through meaningful strategies and campaigns to attract the Hispanic consumer.

OUR MISSION

We aim to be a media company that successfully engages the Hispanic Community by accomplishing the following:

    •    Providing the highest quality Spanish radio programming, entertainment and promotions.

    •    Publish news and information that is relevant and valuable to our community

    •    Activate with our audience through digital media

    •    Produce informative and educational events

    •    Achieve outstanding customer relations 

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Current and past clients

Our Market, Our Promise

Our Offices are located at: 

1701 S. 55th Street 

Kansas City, KS 66106 

913-287-1480 

913-287-5881 Fax

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Other info

Websites:

Dos Mundos - www.dosmundos.com

ESPN Deportes - www.espndeportes1480.com 

La Grande - www.lagrande1340kc.com 

La X1250 - www.x1250.com

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Invoicing:

We can provide electronic or printed invoicing. Affidavits of performance are available by request. Electronic invoicing is also available via “www.radioinvoices.com”

Quick contact Form.

© 2018 Reyes Media Group

OK

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