Recycle Campaign - Reyes Media Group

RMG Media Schedule & Flight Plan

Media Schedule
& Flight Plan

Spanish-Language Outreach Campaign · Revised Proposal · Print Start Updated

8-Week Flight KYYS 1250 AM KDTD 1340 AM KCZZ 1480 AM Dos Mundos Print Digital/Social

Investment Tiers

Essential $4,304

Recommended ★ Best $7,892

Premium $14,304

Campaign Overview

Total Radio Spots

Recommended · 8 weeks

Radio Airtime

$3,440

3 stations combined

Print Insertions

4 issues

Starts June 25

Print Ad Cost

$2,352

Half-page color

Investment Tiers — All Media Pass-Through at Net Rate

Line Item	Essential	Recommended ★	Premium
Radio spots (:30)	50	96	160
Radio airtime	$1,790	$3,440	$5,700
Meta FB/IG ad spend	$750	$1,500	$3,000
Dos Mundos print	$1,764	$2,352	$4,704
dosmundos.com display	—	$600	$900
Strategy & reporting	Included	Included	Included
Total Investment	$4,304	$7,892	$14,304

All media billed at 2026 net rate-card cost — no agency or service fees. Production quoted separately on request.

Radio Flight Schedule — Three Spanish-Language Stations

Select a station to view its full rate card & daypart schedule

KYYS 1250 AM · La X — La Super Estación

25,000 watts · Spanish Variety · 60,000+ listeners every 4 weeks · reaches 250K+ in Eastern KS & Western MO

Ages 28–60 76% Male HHI $53K Spanish Dominant 99% Near Point of Purchase 45,200 w/ Child Under 12

Recommended: 40 spots · $1,600

Proposed Flight — Recommended Tier (8 weeks)

Daypart	Times	Days	Spots/wk	Total spots	:30 rate	8-wk cost
Morning drive	6:00a – 12:00p	M–F	2	16	$45	$720
Afternoon · Erazno y la Chokolata	4:00p – 9:00p	M–F	3	24	$55	$1,320
Station total			5/wk	40		$2,040 est.

Full KYYS Rate Card — Monday–Friday

Daypart	Times	:60	:30	:15	Live Read
Morning	6:00a – 12:00p	$55	$45	$25	$55
BST Show	10:00a – 11:00a	$55	N/A	N/A	N/A
Mid-Day	12:00p – 3:00p	$50	$40	$20	$55
Afternoon	3:00p – 7:00p	$55	$45	$25	$55
Evening	7:00p – 12:00a	$35	$30	$15	$55
Rotators	7:00a – 7:00p	$35	$30	$25	$40
Overnight	12:00a – 6:00a	$20	$15	N/A	N/A

Full KYYS Rate Card — Saturday–Sunday

Daypart	Times	:60	:30	:15	Live Read
Morning	6:00a – 12:00p	$45	$35	$20	$45
BST Show	10:00a – 11:00a	$55	N/A	N/A	N/A
Mid-Day	12:00p – 3:00p	$40	$30	$20	$45
Afternoon	3:00p – 7:00p	$45	$35	$20	$45
Evening	7:00p – 12:00a	$35	$30	$15	$45
Rotators	7:00a – 7:00p	$30	$25	$20	$35
Overnight	12:00a – 6:00a	$25	$20	N/A	N/A

Sponsorship & Remote Opportunities

Opportunity	Rate	Notes
Weather & Traffic Billboards	$1,500/month	Sponsor name in every weather/traffic break
Sports Programming	Call for details	Custom sponsorship packages available
Two-Hour Live Remote	$1,250	Includes talent fee & 20 promotional spots

#1 syndicated evening show — Erazno y la Chokolata (4–9p). 86% employed full-time. Combination buys and volume may lower final pricing.

KDTD 1340 AM · La Grande — 100% Mexicana

Top 40 Mexican Regional · 36,000+ listeners every 4 weeks · First & second generation Mexican-origin

Ages 18–40 57% Male HHI $52K Spanish Dominant 94% Near Point of Purchase 13,500 w/ Child Under 12

Recommended: 32 spots · $1,120

Proposed Flight — Recommended Tier (8 weeks)

Daypart	Times	Days	Spots/wk	Total spots	:30 rate	8-wk cost
AM drive	6:00a – 12:00p	M–F	2	16	$35	$560
Mid-Day · El Show de Piolín	12:00p – 3:00p	M–F	2	16	$45	$720
Station total			4/wk	32		$1,120 est.

Full KDTD Rate Card — Monday–Friday

Daypart	Times	:60	:30	:15	Live Read
AM Drive	6:00a – 12:00p	$45	$35	$20	$40
Mid-Day	12:00p – 3:00p	$55	$45	$35	$45
PM Drive	3:00p – 7:00p	$40	$30	$20	$45
Evening	7:00p – 12:00a	$25	$20	$15	$45
Rotators	7:00a – 7:00p	$30	$25	$20	$35
Overnight	12:00a – 6:00a	$15	$10	N/A	N/A

Full KDTD Rate Card — Saturday–Sunday

Daypart	Times	:60	:30	:15	Live Read
Morning	6:00a – 12:00p	$35	$25	$15	$35
Mid-Day	12:00p – 3:00p	$35	$25	$15	$35
Afternoon	3:00p – 7:00p	$35	$25	$15	$35
Evening	7:00p – 12:00a	$25	$20	$15	$35
Rotators	7:00a – 7:00p	$25	$20	$15	$35
Overnight	12:00a – 6:00a	$15	$10	N/A	N/A

Sponsorship & Remote Opportunities

Opportunity	Rate	Notes
Weather & Traffic Billboards	$1,500/month	Sponsor name in every weather/traffic break
Sports Programming	Call for details	Custom packages available
Two-Hour Live Remote	$1,000	Includes talent fee & 20 promotional spots

#1 afternoon show nationwide — El Show de Piolín. 66% employed full-time. Blue-collar, brand-loyal audience with high purchase intent. Combination buys and volume may lower final pricing.

KCZZ 1480 AM · Dos Mundos Radio — Official WC2026 Spanish Broadcast Affiliate

Latin Pop / Salsa / Classics / Bilingual · 12,000+ listeners every 4 weeks · community-focused programming

Ages 25–54 69% Female HHI $55K Bilingual 99% Near Point of Purchase Family Oriented

Recommended: 24 spots · $720

Proposed Flight — Recommended Tier (8 weeks)

Daypart	Times	Days	Spots/wk	Total spots	:30 rate	8-wk cost
Afternoon · Dr. César Lozano	3:00p – 7:00p	M–F	3	24	$30	$720
Station total			3/wk	24		$720

Full KCZZ Rate Card — Monday–Friday

Daypart	Times	:60	:30	:15
Morning	6:00a – 12:00p	$35	$30	$25
Mid-Day	12:00p – 3:00p	$30	$25	$18
Afternoon	3:00p – 7:00p	$35	$30	$25
Evening	7:00p – 12:00a	$25	$20	$15
Rotators	7:00a – 7:00p	$30	$25	$20
Overnight	12:00a – 6:00a	$15	$10	N/A

Full KCZZ Rate Card — Saturday–Sunday

Daypart	Times	:60	:30	:15
Morning	6:00a – 12:00p	$25	$20	$15
Mid-Day	12:00p – 3:00p	$30	$25	$15
Afternoon	3:00p – 7:00p	$30	$25	$15
Evening	7:00p – 12:00a	$25	$20	$15
Rotators	7:00a – 7:00p	$20	$15	$10
Overnight	12:00a – 6:00a	$15	$10	N/A

Block Programming — All Stations (Monday–Sunday)

Block Length	KCZZ 1480	KDTD 1340	KYYS 1250
5 min	$95	$115	$125
10 min	$125	$160	$175
15 min	$175	$200	$225
30 min	$275	$300	$350
60 min	$375	$400	$475

Official Spanish Broadcast Affiliate for FIFA World Cup 2026 — KCZZ carries exclusive Spanish-language WC coverage. Dr. César Lozano afternoon show targets bilingual females 25–54. Combination buys and volume may lower final pricing.

Combined Radio Summary — Recommended Tier

96 total :30 spots across all three stations · 8-week flight

96 spots · $3,440

Station	Format	Key Show	Dayparts	Spots/wk	Total	Cost
KYYS 1250 AM · La X	Spanish Variety	Erazno y la Chokolata 4–9p	Morning + Afternoon M–F	5	40	$1,600
KDTD 1340 AM · La Grande	Mexican Regional	El Show de Piolín 12–3p	AM Drive + Mid-Day M–F	4	32	$1,120
KCZZ 1480 AM · Dos Mundos	Latin Pop/Salsa	Dr. César Lozano 3–7p	Afternoon M–F	3	24	$720
3-station combined · 8-week flight				12/wk	96	$3,440

All rates are net :30 retail from the 2026 rate card. Combination buys and volume discounts available — contact Edward Reyes for custom packaging.

Dos Mundos Newspaper — Print Schedule

⚠ Print start shifted +2 weeks. Flight now runs June 25 – July 16, covering the heart and final stretch of FIFA World Cup 2026. Amber rows reflect updated dates.

Select a print tier

Dos Mundos · Essential — Quarter-page color · 3 insertions

KC's largest Hispanic newspaper · 45 years · 75% Hispanic community reach · 20K+ monthly web visitors

3 issues · $1,764

Issue #	Publish Date	Issue Theme	Ad Size	Net Rate	Cost
26	June 25	Dos Mundos 45th Anniversary / FIFA World Cup	1/4 page	$14/col in.	$588
27	July 2	Fourth of July / FIFA World Cup	1/4 page	$14/col in.	$588
28	July 9	Pet / FIFA World Cup	1/4 page	$14/col in.	$588
3 insertions total					$1,764

Material deadlines (Monday prior): June 18 · June 25 · July 2. Formats: PDF press-ready, JPG, Adobe CS5. Quarter-page = 42 column inches.

Dos Mundos · Recommended — Half-page color · 4 insertions

KC's largest Hispanic newspaper · 45 years · 75% Hispanic community reach · 20K+ monthly web visitors

4 issues · $2,352

Issue #	Publish Date	Issue Theme	Ad Size	Net Rate	Cost
26	June 25	Dos Mundos 45th Anniversary / FIFA World Cup	Half-page	$14/col in.	$588
27	July 2	Fourth of July / FIFA World Cup	Half-page	$14/col in.	$588
28	July 9	Pet / FIFA World Cup	Half-page	$14/col in.	$588
29	July 16	College Prep / FIFA World Cup Ends	Half-page	$14/col in.	$588
4 insertions total					$2,352

Material deadlines (Monday prior): June 18 · June 25 · July 2 · July 9. Formats: PDF press-ready, JPG, Adobe CS5. Half-page = 84 column inches. Issue 29 (July 16) is the World Cup finale edition.

Dos Mundos · Premium — Full-page color · 4 insertions

KC's largest Hispanic newspaper · 45 years · 75% Hispanic community reach · 20K+ monthly web visitors

4 issues · $4,704

Issue #	Publish Date	Issue Theme	Ad Size	Net Rate	Cost
26	June 25	Dos Mundos 45th Anniversary / FIFA World Cup	Full page	$14/col in.	$1,176
27	July 2	Fourth of July / FIFA World Cup	Full page	$14/col in.	$1,176
28	July 9	Pet / FIFA World Cup	Full page	$14/col in.	$1,176
29	July 16	College Prep / FIFA World Cup Ends	Full page	$14/col in.	$1,176
4 insertions total					$4,704

Material deadlines: June 18 · June 25 · July 2 · July 9. Full page = 168 column inches. Trim size 11" × 21", live area 10.25" × 20.25".

Digital Media

Select a digital tier

Digital · Essential

Meta Facebook & Instagram only

$750 total

Channel	Format / Targeting	Duration	Cost
Meta — Facebook & Instagram	Spanish-language in-feed video · KC metro Hispanic targeting	8 weeks	$750
Digital total			$750

Digital · Recommended

Meta (FB/IG) + dosmundos.com display

$2,100 total

Channel	Format / Targeting	Duration	Cost
Meta — Facebook & Instagram	Spanish-language in-feed video + carousel · KC metro Hispanic & bilingual targeting	8 weeks	$1,500
dosmundos.com	Side box 250×250 site-wide display · 20K+ monthly visitors / 70K page views	2 months	$600
Digital total			$2,100

Video box homepage (600×600) available as upgrade at $450/month. All digital is pass-through — no agency markup.

Digital · Premium

Expanded Meta spend + full dosmundos.com presence

$3,900 total

Channel	Format / Targeting	Duration	Cost
Meta — Facebook & Instagram	Spanish-language video + carousel · expanded audience targeting	8 weeks	$3,000
dosmundos.com	Side box 250×250 (site-wide) + video box 600×600 (homepage)	2 months	$900
Digital total			$3,900

8-Week Campaign Timeline

Pre-launch

Preparation

Prior to Week 1

Creative approved
Station bookings confirmed
Print material due June 18
Digital audiences built

Phase 1

Launch

Wk 1–2 · June 11–22

All 3 stations live
Full daypart rotation
Meta + web display live

Phase 2

Peak + Print

Wk 3–6 · June 23–July 13

Issues 26–28 run
June 25 · July 2 · July 9
Mid-campaign optimization

Phase 3

Final Push

Wk 7–8 · July 14–22

Issue 29 · July 16
World Cup finale edition
Post-campaign report

Next Steps

Choose your investment level

Essential $4,304 · Recommended $7,892 · Premium $14,304

Confirm radio rates & bilingual creative

Combination & volume buys may lower final radio pricing.

Submit Dos Mundos material by June 18

First insertion June 25 — World Cup & 45th Anniversary issue.

Campaign launches

Radio & digital live Week 1. Monthly performance report included.

Contact

Edward Reyes · President
ereyes@reyesmediagroup.com

Office

1701 S. 55th Street
Kansas City, KS 66106 · 913-287-1480

Stations

KYYS 1250 AM · La X
KDTD 1340 AM · La Grande
KCZZ 1480 AM · Dos Mundos Radio

https://claude.site/public/artifacts/a9059a8d-757e-41bf-b090-c901888bd522/embed