HISPANIC MEDIA GROUP

Established in October of 2006, and based in Kansas City, Reyes Media Group is fully integrated portfolio of Spanish language media outlets that leverages the best of Spanish language media to create marketing solutions for our customers.

With operations in radio, newspaper and internet our culture focuses on the practice of reaching out to the Spanish speaking community with a comprehensive strategy.

Reyes Media Group successfully engages the Hispanic community.

Our combined experience spans 31 years of advertising, marketing and news reporting which gives our group a unique perspective to the challenges of marketing to the Latino community.

Reyes Media embraces the philosophy of leaning about the goals our clients have, establishing a plan, measuring success of our efforts.

We provide our clients with top level solutions that not only meet their goals but also add value to the business marketing efforts resulting in a measurable return on investment.

Finally we aim to be highly accessible and give personal and fast attention to our clients’ needs and concerns.

HISPANIC MARKET QUICK FACTS

GROWING HISPANIC POPULATION

In the last 12 years the Hispanic Population has doubled with numbers growing in Olathe and Overland Park. 2010 Census marked KCMO growth was 77% Latino in residents.

YOUNG DEMOGRAPHIC

The average age of the Latino population is 23 years

OPPORTUNITY FOR BRANDING

Latinos represent a consumer group that has highest potential for product branding and affinity.

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Print
Radio
Digital

Print

Dos Mundos is Kansas City’s largest and most read Hispanic newspaper for the Spanish speaking community.

Over the 34 years of publishing, Dos Mundos has adapted to include a wide variety of content to educate and inform both communities in English and in Spanish.

This unique feature offers the widest reach of the Hispanic community – 75% – and it serves as one of the most trusted bridges between all the Kansas City communities.

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Radio

Reyes Media consists of 3 Commercial stations:

La X 1250 AM – KYYS • Mexican Regional

La Grande 1340 AM – KDTD • Mexican Regional top 40

ESPN Deportes Kansas City 1480 AM – KCZZ • The best in sports coverage in Spanish.

Station-Logos
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Digital

WEB

All channels include a web site that acts as a springboard for contests, news and other information.  Each website connects to radio or newspaper audiences on a unique level.  Combined site traffic is 130K + per month

SOCIAL MEDIA

All radio stations as well as Dos Mundos maintain a presence on the social media outlets including Facebook and Twitter.  Each is used uniquely based on audience participation and feedback.  Monthly impressions have grown reach to over 150,000 organic users

DIGITAL

We have worked with many of our clients to develop an integrated strategy that includes digital ads, ad retargeting and GEO fences that deliver ads to targeted audiences. These campaigns span multiple platforms and acculturation levels.