What drives Latino audiences to engage, interact, and connect with brands today more than ever?
Our deep understanding of engagement at every level is what helps our team create opportunities for advertisers to connect with Latinos for a lifetime.
Reyes Media Group has a long history of success in creating the best strategy and channel providers for unique promotional opportunities.
KDTD 1340 AM “La Grande”
KYYS 1250 AM “La X”
KCZZ 1480 AM “Dos Mundos Radio”
Targeted Digital Ads
Dos Mundos Ads
Dos Mundos is Kansas City’s largest and most read Hispanic newspaper for the Spanish-speaking community. Over its 40 years of publishing, Dos Mundos has adapted to include a wide variety of content to educate and inform both communities in English and in Spanish. This unique feature offers the widest reach of the Hispanic community – 75% – and it serves as one of the most trusted bridges between all the Kansas City communities.
RADIO – KYYS, KDTD, KCZZ
Reyes Media consists of 3 Commercial stations, La X 1250 AM – KYYS with Classic Mexican Regional Hits, La Grande 1340 AM – KDTD Top 40 Mexican Regional mix, and 1480 AM – KCZZ Dos Mundos Radio with Latin Pop and Tropical Mix.
Each media outlet hosts a website for its readers and listeners and each garners a respectable number of unique visitors to its sites. We can develop in-network or out-of-network ads to run on Google, Facebook, and Instagram that leverage the language and culture to reach audiences.
In addition, we provide unique partnership opportunities to expand targets to audiences within and outside our market with a custom strategy developed just for your business.
Now with over 40,000 Fans Friends and Followers on Facebook and Twitter, the mix of traditional and new media raises the bar for Hispanic outreach
LIVE EVENT MARKETING
We can find the best locations and events to get your company seen in the community. Often this works as an “ice-breaker” and proves effective in initial branding. We can custom-build an event for you as well.
Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media so that all work together as a unified force.
– Data and Marketing Association.
Kansas City, MO-KS Metro Area is home to a population of 2.1M people, from which 96.2% are citizens.
The ethnic composition of the population of Kansas City, MO-KS Metro Area is composed of 1.53M White residents or (72.8%), 256,756 Black residents or (12.2%) 189,168 Hispanic residents (8.88%), 57,284 Asian residents or (2.72%).
The most common foreign languages in Kansas City, MO-KS Metro Area are Spanish (123,410 speakers).