INTEGRATED MARKETING

Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media so that all work together as a unified force.

                                            - Data and Marketing Association.

Reaching certain consumer groups can be challenging, Reyes Media offers a “turn key” option to deliver your brand and message through multiple channels to the Hispanic community. 

We are committed to Reaching, Engaging and Delivering the Latino Consumer across all Devices and Channels

RADIO

Top rated formats with exclusive talent and programs to entertain and engage Spanish speaking audiences through spots, live calls, remotes and much more

PRINT

Long trusted community weekly newspaper with local, national and international content that bridges the language gap and connects brands with audiences through ads, articles and inserts

DIGITAL MEDIA

Online advertising that aligns with your brand and reaches audiences at many stages of the purchase cycle. Customized ads, videos, landing pages and social media channels focuses on delivering the best ROI.

LIVE EVENTS

Festivals, Sports events, custom activities to activate your customers and engage them face to face.

Market Profile

KANSAS CITY METRO - Market 35

Kansas City, MO-KS Metro Area is home to a population of 2.1M people, from which 96.2% are citizens. 

The ethnic composition of the population of Kansas City, MO-KS Metro Area is composed of 1.53M White residents or (72.8%), 256,756 Black residents or (12.2%)  189,168 Hispanic residents (8.88%),  57,284 Asian residents or (2.72%). 

The most common foreign languages in Kansas City, MO-KS Metro Area are Spanish (108,590 speakers).

TOP 10 ZIP CODES

PRINT

CELEBRATING 38 YEARS!

Dos Mundos is now in it’s 38th year of informing the community and providing a weekly hyper local connection to the Hispanic Market in Kansas City. 

Now more than ever we aim to be a credible source of news, events and business information to our readership.  

Today, combined with our digital and social media products, Dos Mundos provides an excellent resource for the community and our partners.

OUR HISTORY

Manuel and Clara Reyes, publisher and editor respectively, established Dos Mundos, Kansas City’s leading bilingual news source in June 1981.

READERSHIP TODAY

While many newspapers have been in decline, Dos Mundos continues to serve a community that values the credibility, integrity and local coverage that mainstream media has neglected. 

We are a network of local writers, photographers and distributors that see the loyalty first hand in the reception they receive and the number of issues that are purchased each week.    

Readership Info: 

Adults: 18 – 54 Years Old

First, Second and Third Generation  

Average Yearly Household Income $48,500

Female Bilingual readers

High Family Values

Extreme loyalty to publication

Key Zip codes: 66103, 66061, 66202, 66203, 64106, 66012, 66216, 66215, 64114, 64050

SPECIFICATIONS

EDITORIAL CALENDAR

Each year we plan our editorial around significant events to align with more readers. Deadlines are the Monday prior to publication.

Distribution Map

WEEKLY RATE CARD

Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing.  Final rates are subject to availability and discounts are based on volume and partnership level.

#                DATE             ISSUE TOPIC

Printing: Web Offset

Trim Size: 11.5” by 22.5”

Live Area:10.5” by 21”

Line Screen: 85 dpi for BW and Color

Materials: PDF Press ready, JPG, Adobe Suite CS5. Other formats available upon request.

All web ads are accepted under the general conditions of the general advertising agreement.

Web ads are organized in 2 groups, Homepage ads and Interior page ads. Ads must be submitted in 72 dpi as JPG, PNG or GIF file types. Flash ads and embedded HTML5 can also be submitted with 7 days advance notice for testing. Site take overs and video boxes are available as well.

RADIO

RATE CARD

Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing.  Final rates are subject to availability and discounts are based on volume and partnership level.

KDTD La Grande 1340 AM 

“100% Mexicana” - The Best in Top 40 Mexican Regional Music

This station format addresses the musical taste of the first and second generation individuals of Mexican origin in the United States. 

This market segment has high growth. They have and a strong desire for the sound and feel of “back-home.”  

This is the perfect demographic group to create long lasting product awareness and brand loyalty.

DEMOGRAPHIC INFO

Adults: 18 – 40 years old

Skews to male audience 

First and Second Generation 

Blue Collar Workers 

Household Income $52,000

Spanish Dominant

COVERAGE MAP

KDTD is the OFFICIAL Spanish Broadcast partner of Sporting KC covering all home and away games.

Each year we host radio-thons for St. Jude Children’s Hospital in Nov and Children’s Miracle Network in April

LISTEN NOW

LISTEN NOW

RATE CARD

Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing.  Final rates are subject to availability and discounts are based on volume and partnership level.

COMING SOON!

DOS MUNDOS RADIO
KCZZ - 1480 am 

Empowering Communities through local radio.

The newest station in the group, Dos Mundos Radio represents the radio extension of the newspaper that strives to connect resources with its bilingual readers.

Programming includes Salsa and Latin Pop musical programming with national, regional and local programs focused on helping individuals and organizations grow through networking and resource sharing.

DEMOGRAPHIC INFO

Adults: 28 – 60 Years Old

First and Second Generation 

Blue Collar Workers 

Household Income $53,000

Spanish Dominant

Dos Mundos Radio is all things Latino in Kansas City. Music, Culture and arts on a unique station designed to empower the community.

Each year we host radio-thons for St. Jude Children’s Hospital in Nov. and Children’s Miracle Network in April

Digital Channels

By combing a carefully planned broadcast or print campaign with a digital plan that complements the message and identity, we are able to maximize the number of impressions, activate leads and measure the effectiveness of our campaigns.

Creating brand lift and engagement 

Our Market, Our Promise

Working with you to engage your brand with Latinos

and tapping into new growth opportunity.

Since our founders began their commitment to bridging cultures and communities in 1981, Dos Mundos and Reyes Media group are excited about helping businesses and organizations grow through meaningful strategies and campaigns to attract the Hispanic consumer.

OUR MISSION

We aim to be a media company that successfully engages the Hispanic Community by accomplishing the following:

    •    Providing the highest quality Spanish radio programming, entertainment and  

             promotions.

    •    Publish news and information that is relevant and valuable to our community

    •    Activate with our audience through digital media

    •    Produce informative and educational events

    •    Achieve outstanding customer relations 

Current and past clients