CONNECTING BRANDS
y COMUNIDADES
What drives Latino audiences to engage, interact, and connect with brands today more than ever?
Our deep understanding of engagement at every level is what helps our team create opportunities for advertisers to connect with Latinos for a lifetime.
Best in Hispanic regional
media partnerships
Reyes Media Group has a long history of success in creating the best strategy and channel providers for unique promotional opportunities.
SPANISH RADIO
KDTD 1340 AM “La Grande”
KYYS 1250 AM “La X”
SPANISH DIGITAL
Radio websites
Newspaper website
Paid web and social media channels.
SPANISH PRINT
Dos Mundos Newspaper
Dos Mundos is Kansas City’s largest and most read Hispanic newspaper for the Spanish speaking community. Over the 38 years of publishing, Dos Mundos has adapted to include a wide variety of content to educate and inform both communities in English and in Spanish. This unique feature offers the widest reach of the Hispanic community - 75% - and it serves as one of the most trusted bridges between all the Kansas City communities.
RADIO - KYYS, KDTD
Reyes Media consists of 2 Commercial stations, La X 1250 AM - KYYS with Classic Mexican Regional Hits and
La Grande 1340 AM - KDTD Top 40 Mexican Regional mix.
DIGITAL MEDIA
Each media outlet hosts a web site for their readers and listeners and each garners a respectable number of unique visitors to their sites. We can develop in network or out of network ads to run on Google, Facebook, Instagram that leverage the language and culture to reach audiences
SOCIAL MEDIA
Now with over 40,000 Fans and Friends and Followers on Facebook and Twitter, the mix of traditional and new media raises the bar for Hispanic outreach
LIVE EVENT MARKETING
We can find the best locations and events to get your company seen in the community. Often this works as an “ice-breaker” and proves effective in initial branding. We can custom build an event for you as well.
INTEGRATED MARKETING
Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media so that all work together as a unified force.
- Data and Marketing Association.
Reaching certain consumer groups can be challenging, Reyes Media offers a “turn key” option to deliver your brand and message through multiple channels to the Hispanic community.
We are committed to Reaching, Engaging and Delivering the Latino Consumer across all Devices and Channels
RADIO
Top rated formats with exclusive talent and programs to entertain and engage Spanish speaking audiences through spots, live calls, remotes and much more
Long trusted community weekly newspaper with local, national and international content that bridges the language gap and connects brands with audiences through ads, articles and inserts
DIGITAL MEDIA
Online advertising that aligns with your brand and reaches audiences at many stages of the purchase cycle. Customized ads, videos, landing pages and social media channels focuses on delivering the best ROI.
LIVE EVENTS
Festivals, Sports events, custom activities to activate your customers and engage them face to face.
Market Profile
KANSAS CITY METRO - Market 35
Kansas City, MO-KS Metro Area is home to a population of 2.1M people, from which 96.2% are citizens.
The ethnic composition of the population of Kansas City, MO-KS Metro Area is composed of 1.53M White residents or (72.8%), 256,756 Black residents or (12.2%) 189,168 Hispanic residents (8.88%), 57,284 Asian residents or (2.72%).
The most common foreign languages in Kansas City, MO-KS Metro Area are Spanish (108,590 speakers).
Race:
In 2016, there were 5.96 times more White residents (1.53M people) in Kansas City, MO-KS Metro Area than any other race or ethnicity.
There were 256,756 Black and 189,189 Hispanic residents, the second and third most common racial or ethnic groups
Citizenship:
As of 2016, 96.2% of Kansas City, MO-KS Metro Area residents were US citizens, which is higher than the national average of 93%.
Income:
In 2016, the average household income for the metro was $61,385. Over 50% of Hispanic households averaged $40,000 or more in annual income.
TOP 10 ZIP CODES
CELEBRATING 40 YEARS!
Dos Mundos is now in it’s 40th year of informing the community and providing a weekly hyper local connection to the Hispanic Market in Kansas City.
Now more than ever we aim to be a credible source of news, events and business information to our readership.
Today, combined with our digital and social media products, Dos Mundos provides an excellent resource for the community and our partners.
OUR HISTORY
Manuel and Clara Reyes, publisher and editor respectively, established Dos Mundos, Kansas City’s leading bilingual news source in June 1981.
READERSHIP TODAY
While many newspapers have been in decline, Dos Mundos continues to serve a community that values the credibility, integrity and local coverage that mainstream media has neglected.
We are a network of local writers, photographers and distributors that see the loyalty first hand in the reception they receive and the number of issues that are purchased each week.
Readership Info:
Adults: 18 – 54 Years Old
First, Second and Third Generation
Average Yearly Household Income $48,500
Female Bilingual readers
High Family Values
Extreme loyalty to publication
Key Zip codes: 66103, 66061, 66202, 66203, 64106, 66012, 66216, 66215, 64114, 64050
SPECIFICATIONS
EDITORIAL CALENDAR
Each year we plan our editorial around significant events to align with more readers. Deadlines are the Monday prior to publication.
Distribution Map
WEEKLY RATE CARD
Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing. Final rates are subject to availability and discounts are based on volume and partnership level.
Printing: Web Offset
Trim Size: 11.5” by 22.5”
Live Area:10.5” by 21”
Line Screen: 85 dpi for BW and Color
Materials: PDF Press ready, JPG, Adobe Suite CS5. Other formats available upon request.
DOSMUNDOS.COM
Our website has become the community’s online resource for news and information.
Web traffic has organically attracted 20K+ visitors per month and 70K page views.
All web ads are accepted under the general conditions of the general advertising agreement.
Web ads are organized in 2 groups, Homepage ads and Interior page ads. Ads must be submitted in 72 dpi as JPG, PNG or GIF file types. Flash ads and embedded HTML5 can also be submitted with 7 days advance notice for testing. Site take overs and video boxes are available as well.
RADIO
RATE CARD
Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing. Final rates are subject to availability and discounts are based on volume and partnership level.
KDTD La Grande 1340 AM
“100% Mexicana” - The Best in Top 40 Mexican Regional Music
This station format addresses the musical taste of the first and second generation individuals of Mexican origin in the United States.
This market segment has high growth. They have and a strong desire for the sound and feel of “back-home.”
This is the perfect demographic group to create long lasting product awareness and brand loyalty.
DEMOGRAPHIC INFO
Adults: 18 – 40 years old
Skews to male audience
First and Second Generation
Blue Collar Workers
Household Income $52,000
Spanish Dominant
COVERAGE MAP
KDTD is the OFFICIAL Spanish Broadcast partner of Sporting KC covering all home and away games.
Each year we host radio-thons for St. Jude Children’s Hospital in Nov and Children’s Miracle Network in April
LISTEN NOW
COVERAGE MAP
KYYS La “X” 1250 am
La SUPER Estación
25,000 Watts of Spanish Variety programming
As the largest station of the Reyes Media Family, La “X 1250 am” offers the largest exposure in the midwest reaching a market of 250K+ radio listeners in Eastern Kansas and Western Missouri.
Programming includes “Classic Hits” musical programming with popular blocks such as “Erazno y la Chokolata” from 4p-9p or “El Tilichero”, Buy Sell and Trade LIVE show.
DEMOGRAPHIC INFO
Adults: 28 – 60 Years Old
First and Second Generation
Blue Collar Workers
Household Income $53,000
Spanish Dominant
RATE CARD
Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing. Final rates are subject to availability and discounts are based on volume and partnership level.
Each year we host radio-thons for St. Jude Children’s Hospital in Nov. and Children’s Miracle Network in April
LISTEN NOW
RATE CARD
Retail prices are shown in the rate card. Combination buys and frequency discounts can affect final pricing. Final rates are subject to availability and discounts are based on volume and partnership level.
LIVE NOW
DOS MUNDOS RADIO
KCZZ - 1480 am
Empowering Communities through local radio.
The newest station in the group, Dos Mundos Radio represents the radio extension of the newspaper that strives to connect resources with its bilingual readers.
Programming includes Salsa and Latin Pop musical programming with national, regional and local programs focused on helping individuals and organizations grow through networking and resource sharing.
DEMOGRAPHIC INFO
Adults: 28 – 60 Years Old
First and Second Generation
Blue Collar Workers
Household Income $53,000
Spanish Dominant
COVERAGE MAP
Dos Mundos Radio is all things Latino in Kansas City. Music, Culture and arts on a unique station designed to empower the community.
Each year we host radio-thons for St. Jude Children’s Hospital in Nov. and Children’s Miracle Network in April
Digital Channels
By combing a carefully planned broadcast or print campaign with a digital plan that complements the message and identity, we are able to maximize the number of impressions, activate leads and measure the effectiveness of our campaigns.
Creating brand lift and engagement
LIVE EVENTS
Grassroots outreach
Creating a live event for clients to interact with potential customers has proven to be very effective in building good will, activating customers and converting them to clients.
Some events include:
• Remotes
• Festivals
• Concerts
• Career Fairs
Our Market, Our Promise
Working with you to engage your brand with Latinos
and tapping into new growth opportunity.
Since our founders began their commitment to bridging cultures and communities in 1981, Dos Mundos and Reyes Media group are excited about helping businesses and organizations grow through meaningful strategies and campaigns to attract the Hispanic consumer.
OUR MISSION
We aim to be a media company that successfully engages the Hispanic Community by accomplishing the following:
• Providing the highest quality Spanish radio programming, entertainment and
promotions.
• Publish news and information that is relevant and valuable to our community
• Activate with our audience through digital media
• Produce informative and educational events
• Achieve outstanding customer relations
Current and past clients
Our Offices are located at:
1701 S. 55th Street
Kansas City, KS 66106
913-287-1480
913-287-5881 Fax
Other info
Websites:
Dos Mundos - www.dosmundos.com
La Grande - www.lagrande1340kc.com
La X1250 - www.x1250.com
Invoicing:
We can provide electronic or printed invoicing. Affidavits of performance are available by request. Electronic invoicing is also available via “www.radioinvoices.com”
Quick contact Form.
© 2018 Reyes Media Group
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