Reyes Media Group - Reyes Media Group

What drives Latino audiences to engage, interact, and connect with brands today more than ever?

Our deep understanding of engagement at every level is what helps our team create opportunities for advertisers to connect with Latinos for a lifetime.

BEST IN HISPANIC REGIONAL
MEDIA PARTNERSHIPS

Reyes Media Group has a long history of success in creating the best strategy and channel providers for unique promotional opportunities.

SPANISH RADIO
KDTD 1340 AM “La Grande”
KYYS 1250 AM “La X”
KCZZ 1480 AM “Dos Mundos Radio”

SPANISH DIGITAL
Targeted Digital Ads
Landing Pages
Social Media
Email Campaigns

SPANISH PRINT
Dos Mundos Ads
Inserts
Direct Mail

PRINT
Dos Mundos is Kansas City’s largest and most read Hispanic newspaper for the Spanish-speaking community. Over its 40 years of publishing, Dos Mundos has adapted to include a wide variety of content to educate and inform both communities in English and in Spanish. This unique feature offers the widest reach of the Hispanic community – 75% – and it serves as one of the most trusted bridges between all the Kansas City communities.

RADIO – KYYS, KDTD, KCZZ
Reyes Media consists of 3 Commercial stations, La X 1250 AM – KYYS with Classic Mexican Regional Hits, La Grande 1340 AM – KDTD Top 40 Mexican Regional mix, and 1480 AM – KCZZ Dos Mundos Radio with Latin Pop and Tropical Mix.

DIGITAL MEDIA
Each media outlet hosts a website for its readers and listeners and each garners a respectable number of unique visitors to its sites. We can develop in-network or out-of-network ads to run on Google, Facebook, and Instagram that leverage the language and culture to reach audiences.

In addition, we provide unique partnership opportunities to expand targets to audiences within and outside our market with a custom strategy developed just for your business.

SOCIAL MEDIA
Now with over 40,000 Fans Friends and Followers on Facebook and Twitter, the mix of traditional and new media raises the bar for Hispanic outreach

LIVE EVENT MARKETING
We can find the best locations and events to get your company seen in the community. Often this works as an “ice-breaker” and proves effective in initial branding. We can custom-build an event for you as well.

INTEGRATED MARKETING

Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media so that all work together as a unified force.

– Data and Marketing Association.

Reaching key consumer groups can be challenging, Reyes Media offers a turn key option to deliver your brand and message through multiple channels to the Hispanic community. We are committed to Reaching, Engaging and Delivering the Latino Consumer across all Devices and Channels

RADIO Top rated formats with exclusive talent and programs to entertain and engage Spanish speaking audiences through spots, live calls, remotes, and much more
PRINT Long trusted community weekly newspaper with local, national, and international content that bridges the language gap and connects brands with audiences through ads, articles, and inserts
DIGITAL MEDIA Online advertising that aligns with your brand and reaches audiences at many stages of the purchase cycle. Customized ads, videos, landing pages and social media channels focuses on delivering the best ROI.
LIVE EVENTS Festivals, Sports events, custom activities to activate your customers and engage them face to face.

MARKET PROFILE

KANSAS CITY MARKET RANK IS 35

Kansas City, MO-KS Metro Area is home to a population of 2.1M people, from which 96.2% are citizens.

The ethnic composition of the population of Kansas City, MO-KS Metro Area is composed of 1.53M White residents or (72.8%), 256,756 Black residents or (12.2%) 189,168 Hispanic residents (8.88%), 57,284 Asian residents or (2.72%).

The most common foreign languages in Kansas City, MO-KS Metro Area are Spanish (123,410 speakers).

RACE: In 2016, there were 5.96 times more White residents (1.53M people) in Kansas City, MO-KS Metro Area than any other race or ethnicity. There were 256,756 Black and 189,189 Hispanic residents, the second and third most common racial or ethnic groups
Citizenship: As of 2016, 96.2% of Kansas City, MO-KS Metro Area residents were US citizens, which is higher than the national average of 93%.
Income: In 2016, the average household income for the metro was $61,385. Over 50% of Hispanic households averaged $40,000 or more in annual income.